What is Climate-Friendly Certified Rice™?
Traditional rice cultivation involves flooding rice fields during the growing cycle. Excessive use of water provides high yields for farmers but also creates a number of environmental challenges. If we can figure out a way to reduce excess water we can become more climate-friendly without compromising the food that we eat and the environment that we live in. That’s what our Climate-Friendly Certified Rice™ is all about.
Our parent company Columbia Grain International has joined forces with agricultural technology company AgriCapture who, with the support and subsidy from the USDA, has developed a process that better manages water flow and planting patterns. This in turn enables large-scale cultivation while greatly reducing negative environmental effect. Truly the beginning of what we hope to be a beneficial evolution for domestic rice farming.
And to better walk-the-walk, the AgriCapture process also includes the ability to measure environmental factors like water usage, greenhouse gas emissions, etc, and can certify the savings levels per USDA expectations. At this stage our process is the only one able to validate to this extent.